Nike Inc NKE
Stock research in plain language · As of Oct 04, 2026 · updated once a week, after the trading week closes
What the company does
Nike Inc is a large-cap company in the Consumer Cyclical sector (Footwear & Accessories), with a market value of $50.2B, based in the USA.
It employs about 73,000 people and has been listed since Dec 02, 1980.
NIKE, Inc., together with its subsidiaries, designs, develops, markets, and sells athletic footwear, apparel, equipment, accessories, and services for men, women, and kids in North America, Europe, the Middle East, Africa, Greater China, the Asia Pacific, and Latin America. The company offers its products under the NIKE, Jordan, Converse, Jumpman, Chuck Taylor, All Star, One Star, Star Chevron, and Jack Purcell trademarks. It also provides a line of performance equipment and accessories, including bags, socks, sport balls, eyewear, timepieces, digital devices, bats, gloves, protective equipment, and other equipment for sports activities; and sports apparel, as well as sells products to wholesale customers and directly to consumers through NIKE Direct operations; distributes and licenses casual sneakers, apparel, and accessories; and markets apparel with licensed college and professional team and league logos.
Cheap or expensive? priced in line with its group
Its price-to-earnings (P/E) is 16.1 versus 14.4 for 4 direct peers — priced in line with its group.
Revenue is shrinking 4% versus the same quarter last year.
On analysts' next-year forecasts the multiple rises to 21.0 — they expect lower earnings.
The average analyst price target is 40.52, 20% above the current price (their view, not ours).
The stock sits at 5% of its one-year range (0% = the low, 100% = the high).
The risks
- • More cash leaves than comes in (negative free cash flow).
- • The stock is 52% below its one-year high.
Strengths
- ✅ Profitable — 6 of every 100 dollars of revenue stays as profit.
What changed this week
Over the past week the stock fell 5.3% (for comparison: S&P 500 -0.2%, sector ETF XLY -0.5%).
It set a new one-year low this week.
The company published its quarterly report this week — see the plain-language summary above.
This week's news
- Ford (F) Lost $7.4 Billion and Still Pays a 4.9% Dividend. How Long Can That Hold? finance.yahoo.com · 2026-10-04
- Earnings Scoreboard: all 8 S&P 500 firms beat EPS estimates, 6 saw profits rise Y/Y seekingalpha.com · 2026-10-03
- U.S. to reportedly lend Vistra $4.2 billion to expand nuclear power output finance.yahoo.com · 2026-10-03
- Medtronic Has Been Boring Investors for Years. That Could Be Changing finance.yahoo.com · 2026-10-03
- How Caitlin Clark's Nike shoe sellout signals a massive women's sportswear boom finance.yahoo.com · 2026-10-02
- How Caitlin Clark's Nike shoe sellout signals a massive women's sportswear boom finance.yahoo.com · 2026-10-02
A description of facts from the filings and the market — not investment advice or a recommendation. "Cheap" and "expensive" are always relative to the comparison group.