Booking Holdings Inc BKNG
Stock research in plain language · As of Oct 04, 2026 · updated once a week, after the trading week closes
What the company does
Booking Holdings Inc is a large-cap company in the Consumer Cyclical sector (Travel Services), with a market value of $119.5B, based in the USA.
It employs about 25,550 people and has been listed since Mar 30, 1999.
Booking Holdings Inc., together with its subsidiaries, provides online and traditional travel and restaurant reservations and related services in the United States, the Netherlands, the United Kingdom, and internationally. The company operates Booking.com, which offers online accommodation reservations; and Priceline, which provides discount travel reservations services, as well as online accommodation, flight, rental car reservation services, vacation packages, cruises, activity, and affiliate programs. It also operates Agoda that offers online accommodation reservation, flight, ground transportation, and attractions.
Cheap or expensive? relatively cheap
Its price-to-earnings (P/E) is 17.7 versus 36.9 for 4 direct peers — relatively cheap.
Revenue is growing 8% versus the same quarter last year.
On analysts' next-year forecasts the multiple drops to 13.3 — they expect higher earnings.
The average analyst price target is 238.03, 50% above the current price (their view, not ours).
The stock sits at 13% of its one-year range (0% = the low, 100% = the high).
The risks
- No risk flags were detected from the data we have.
Strengths
- ✅ Profitable — 26 of every 100 dollars of revenue stays as profit.
- ✅ Generates free cash flow — profit becomes cash in the bank.
- ✅ Buys back its shares (6% fewer shares in a year).
- ✅ Most analysts rate it buy (32 vs 0).
- ✅ Pays a dividend (1.0% a year).
What changed this week
Over the past week the stock fell 3.0% (for comparison: S&P 500 -0.2%, sector ETF XLY -0.5%).
This week's news
- Booking Holdings CFO says even AI hyperscalers don’t know their ROI—but he’s learning from his ‘AI coach’ finance.yahoo.com · 2026-10-02
- KAYAK Unwraps the 2026 Holiday Travel Sweet Spots and Savings finance.yahoo.com · 2026-10-02
- Agoda Reveals Growing Asian Appetite for Germany's Oktoberfest finance.yahoo.com · 2026-10-02
- Booking Holdings (BKNG) Stock Drops Despite Market Gains: Important Facts to Note finance.yahoo.com · 2026-10-01
- Why Booking Holdings (BKNG) is Poised to Beat Earnings Estimates Again finance.yahoo.com · 2026-10-01
- 2 Profitable Stocks to Research Further and 1 We Avoid finance.yahoo.com · 2026-10-01
A description of facts from the filings and the market — not investment advice or a recommendation. "Cheap" and "expensive" are always relative to the comparison group.