Apple Inc. AAPL
Stock research in plain language · As of Oct 04, 2026 · updated once a week, after the trading week closes
What the company does
Apple Inc. is a mega-cap company in the Technology sector (Consumer Electronics), with a market value of $4.87T, based in the USA.
It employs about 150,000 people and has been listed since Dec 12, 1980.
Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple Vision Pro, Apple TV, Apple Watch, Beats products, and HomePod, as well as Apple branded and third-party accessories.
Cheap or expensive? relatively expensive
Its price-to-earnings (P/E) is 38.3 versus 23.6 for 4 direct peers — relatively expensive.
Revenue is growing 16% a year — the market is paying ahead for that growth. If it slows, the high multiple becomes the risk.
On analysts' next-year forecasts the multiple drops to 35.2 — they expect higher earnings.
The average analyst price target is 328.09, 2% below the current price (their view, not ours).
The stock sits at 89% of its one-year range (0% = the low, 100% = the high).
The risks
- No risk flags were detected from the data we have.
Strengths
- ✅ Profitable — 27 of every 100 dollars of revenue stays as profit.
- ✅ Generates free cash flow — profit becomes cash in the bank.
- ✅ Buys back its shares (1% fewer shares in a year).
- ✅ Most analysts rate it buy (25 vs 6).
- ✅ Revenue is growing 16% a year.
- ✅ Pays a dividend (0.3% a year).
What changed this week
Over the past week the stock fell 2.2% (for comparison: S&P 500 -0.2%, sector ETF XLK +1.8%).
This week's news
- FedEx (FDX) vs UPS (UPS): Which is a Better Stock to Buy? finance.yahoo.com · 2026-10-04
- Apple to replace iPhone 18 Pro Max facing AT&T glitch seekingalpha.com · 2026-10-03
- Apple Says Some AT&T iPhone 18 Pro Max Users Must Replace Phones After Service-Loss Bug finance.yahoo.com · 2026-10-02
- Apple iPhone 18 Pro Max AT&T Glitch Requires Device Replacements finance.yahoo.com · 2026-10-02
- Apple (AAPL) Exceeds Market Returns: Some Facts to Consider finance.yahoo.com · 2026-10-02
- Microsoft Entered the Smart Home Through Your Washing Machine, Not Your Phone finance.yahoo.com · 2026-10-02
A description of facts from the filings and the market — not investment advice or a recommendation. "Cheap" and "expensive" are always relative to the comparison group.