Nike Inc NKE

What the company does

Nike Inc is a large-cap company in the Consumer Cyclical sector (Footwear & Accessories), with a market value of $55.4B, based in the USA.

It employs about 73,000 people and has been listed since Dec 02, 1980.

NIKE, Inc., together with its subsidiaries, designs, develops, markets, and sells athletic footwear, apparel, equipment, accessories, and services for men, women, and kids in North America, Europe, the Middle East, Africa, Greater China, the Asia Pacific, and Latin America. The company offers its products under the NIKE, Jordan, Converse, Jumpman, Chuck Taylor, All Star, One Star, Star Chevron, and Jack Purcell trademarks. It also provides a line of performance equipment and accessories, including bags, socks, sport balls, eyewear, timepieces, digital devices, bats, gloves, protective equipment, and other equipment for sports activities; and sports apparel, as well as sells products to wholesale customers and directly to consumers through NIKE Direct operations; distributes and licenses casual sneakers, apparel, and accessories; and markets apparel with licensed college and professional team and league logos.

Cheap or expensive? priced in line with its group

Its price-to-earnings (P/E) is 17.9 versus 14.4 for 4 direct peers — priced in line with its group.

Revenue is shrinking 4% versus the same quarter last year.

On analysts' next-year forecasts the multiple rises to 21.0 — they expect lower earnings.

The average analyst price target is 36.50, 2% below the current price (their view, not ours).

The stock sits at 15% of its one-year range (0% = the low, 100% = the high).

The risks

• • More cash leaves than comes in (negative free cash flow).
• • 10% of the float is sold short — part of the market is betting on a decline.
• • The stock is 45% below its one-year high.

Strengths

• ✅ Profitable — 6 of every 100 dollars of revenue stays as profit.
• ✅ Pays a dividend (4.3% a year).

What changed this week

Over the past week the stock rose 0.5% (for comparison: S&P 500 -0.4%, sector ETF XLY +0.6%).

This week's news

• Chinese Shoppers Are Joining Membership Clubs. Walmart Is Winning. finance.yahoo.com · 2026-10-24
  What the article says

  China’s consumers are turning away from brand-exclusive stores and flocking to membership clubs. The divide offers a lesson for global investors. Continue Reading source ↗

• Nike (NKE) Picks AI Defect Checks For Footwear Factories Starting In 2027 finance.yahoo.com · 2026-10-24
  What the article says

  Nike (NYSE:NKE) has approved South Korea based Genon's AI system to automatically detect defective outsoles in footwear production. The AI powered inspection will first roll out in Nike's Indonesian factories from 2027, targeting outsole quality checks on select lines. Nike and Genon plan to expand the automation… source ↗

• Investors Figuring Out Agentic AI: Robinhood's Guild finance.yahoo.com · 2026-10-23
  What the article says

  Stephanie Guild, CIO of Robinhood, joins Scarlet Fu and Tom Keene on "Bloomberg Money." They discuss how she is seeing consumers take advantage of the pullback in AI, having cash on the side to invest, and how Robinhood users can now use agentic AI agents to invest on their behalf. View Comments source ↗

• Chipmakers Post Longest Weekly Drop Since November finance.yahoo.com · 2026-10-23
  What the article says

  A resurgence in oil prices dragged down stocks and bonds, stoking concerns about inflation just days ahead of the Federal Reserve decision on interest rates. Brent crude settled near $117 as a flare-up in Middle East violence threatened supplies. Most S&P 500 firms fell even as selling pressure on tech shares abated.… source ↗

• Nike (NKE) Falls More Steeply Than Broader Market: What Investors Need to Know finance.yahoo.com · 2026-10-23
  What the article says

  Nike (NKE) ended the recent trading session at $37.30, demonstrating a -2.66% change from the preceding day's closing price. The stock trailed the S&P 500, which registered a daily loss of 0.52%. At the same time, the Dow lost 1.24%, and the tech-heavy Nasdaq lost 0.21%. Heading into today, shares of the athletic… source ↗

• NIKE, Inc. Announces 2026 Investor Day Webcast finance.yahoo.com · 2026-10-23
  What the article says

  BEAVERTON, Ore., October 23, 2026--(BUSINESS WIRE)--NIKE, Inc. (NYSE: NKE) plans to host an Investor Day on November 16–17, 2026. Due to limited capacity, in-person attendance is by invitation only. The main stage presentations on Tuesday, November 17, 2026, will be webcast live beginning at approximately 8:30 a.m. PT… source ↗

What changed since last week

No material change: same valuation verdict, same risk flags, price moved less than 3%.