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Sell Rosh Hashanah, buy Yom Kippur? A data check — plus stock market seasonality

"Sell on Rosh Hashanah, buy on Yom Kippur" is one of the oldest sayings on Wall Street. Instead of arguing about it, we tested it on every year of data we have — alongside seasonality by month and what happened after readings of our Fear & Greed Index. The data updates automatically (last update: Oct 31, 2026).

S&P 500: from Rosh Hashanah to Yom Kippur

We tested 80 years: sell at the close of the last trading day before Rosh Hashanah, buy back at the close of the first trading day after Yom Kippur — a window of about 8 trading days.

51%of years the index fell during the window (41 of 80)
-0.23%average change in the window (median -0.10%)
41%chance of a decline in any ordinary 8-day window (average +0.29%)

Bottom line: the holiday window was weaker than an ordinary window of the same length — declines were more common and the average change was lower. Still, in most years the difference is small, and commissions and taxes on selling and buying back eat into it. Over the past 25 years: a decline in 46% of years, an average change of -0.42% (vs. 40% and +0.26% in an ordinary window).

YearSellBuyIndex change
2026Sep 11, 2026Sep 22, 2026+1.41%
2025Sep 22, 2025Oct 3, 2025+0.33%
2024Oct 2, 2024Oct 14, 2024+2.63%
2023Sep 15, 2023Sep 26, 2023-3.97%
2022Sep 23, 2022Oct 6, 2022+1.39%
2021Sep 3, 2021Sep 17, 2021-2.26%
2020Sep 18, 2020Sep 29, 2020+0.48%
2019Sep 27, 2019Oct 10, 2019-0.80%
2018Sep 7, 2018Sep 20, 2018+2.06%
2017Sep 20, 2017Oct 2, 2017+0.83%
All 80 years
YearSellBuyIndex change
2016Sep 30, 2016Oct 13, 2016-1.65%
2015Sep 11, 2015Sep 24, 2015-1.47%
2014Sep 24, 2014Oct 6, 2014-1.68%
2013Sep 4, 2013Sep 16, 2013+2.69%
2012Sep 14, 2012Sep 27, 2012-1.27%
2011Sep 28, 2011Oct 10, 2011+3.81%
2010Sep 8, 2010Sep 20, 2010+3.99%
2009Sep 18, 2009Sep 29, 2009-0.72%
2008Sep 29, 2008Oct 10, 2008-18.73%
2007Sep 12, 2007Sep 24, 2007+3.14%
2006Sep 22, 2006Oct 3, 2006+1.47%
2005Oct 3, 2005Oct 14, 2005-3.27%
2004Sep 15, 2004Sep 27, 2004-1.50%
2003Sep 26, 2003Oct 7, 2003+4.25%
2002Sep 6, 2002Sep 17, 2002-2.28%
2001Sep 17, 2001Sep 28, 2001+0.21%
2000Sep 29, 2000Oct 10, 2000-3.45%
1999Sep 10, 1999Sep 21, 1999-3.26%
1998Sep 18, 1998Oct 1, 1998-3.30%
1997Oct 1, 1997Oct 13, 1997+1.33%
1996Sep 13, 1996Sep 24, 1996+0.74%
1995Sep 22, 1995Oct 5, 1995+0.15%
1994Sep 2, 1994Sep 16, 1994+0.04%
1993Sep 15, 1993Sep 27, 1993+0.04%
1992Sep 25, 1992Oct 8, 1992-1.59%
1991Sep 6, 1991Sep 19, 1991-0.40%
1990Sep 19, 1990Oct 1, 1990-0.52%
1989Sep 29, 1989Oct 10, 1989+2.86%
1988Sep 9, 1988Sep 22, 1988+0.88%
1987Sep 23, 1987Oct 5, 1987+2.15%
1986Oct 3, 1986Oct 14, 1986+0.71%
1985Sep 13, 1985Sep 26, 1985-0.89%
1984Sep 26, 1984Oct 8, 1984-2.50%
1983Sep 7, 1983Sep 19, 1983-0.20%
1982Sep 17, 1982Sep 28, 1982+0.56%
1981Sep 28, 1981Oct 9, 1981+5.12%
1980Sep 10, 1980Sep 22, 1980+4.48%
1979Sep 21, 1979Oct 2, 1979-0.80%
1978Sep 29, 1978Oct 12, 1978+2.28%
1977Sep 12, 1977Sep 23, 1977-1.03%
1976Sep 24, 1976Oct 5, 1976-3.34%
1975Sep 5, 1975Sep 16, 1975-4.12%
1974Sep 16, 1974Sep 27, 1974-1.99%
1973Sep 26, 1973Oct 8, 1973+1.29%
1972Sep 8, 1972Sep 19, 1972-1.45%
1971Sep 17, 1971Sep 30, 1971-1.62%
1970Sep 30, 1970Oct 12, 1970-0.15%
1969Sep 12, 1969Sep 23, 1969+1.59%
1968Sep 20, 1968Oct 3, 1968+1.53%
1967Oct 4, 1967Oct 16, 1967-1.22%
1966Sep 14, 1966Sep 26, 1966-1.60%
1965Sep 24, 1965Oct 7, 1965+0.50%
1964Sep 4, 1964Sep 17, 1964+1.24%
1963Sep 18, 1963Sep 30, 1963-1.51%
1962Sep 28, 1962Oct 9, 1962+1.65%
1961Sep 8, 1961Sep 21, 1961-1.31%
1960Sep 21, 1960Oct 3, 1960-2.22%
1959Oct 2, 1959Oct 13, 1959-0.07%
1958Sep 12, 1958Sep 25, 1958+2.14%
1957Sep 25, 1957Oct 7, 1957-1.77%
1956Sep 5, 1956Sep 17, 1956-1.92%
1955Sep 16, 1955Sep 27, 1955-3.35%
1954Sep 27, 1954Oct 8, 1954+0.43%
1953Sep 9, 1953Sep 21, 1953-3.26%
1952Sep 19, 1952Sep 30, 1952-0.12%
1951Sep 28, 1951Oct 11, 1951+1.89%
1950Sep 11, 1950Sep 22, 1950+4.46%
1949Sep 23, 1949Oct 4, 1949+1.16%
1948Oct 1, 1948Oct 14, 1948+3.00%
1947Sep 12, 1947Sep 25, 1947-0.60%

A negative change means selling for the holidays avoided a decline; a positive one means missing a gain. Excludes commissions, taxes and dividends.

TA-125: from Rosh Hashanah to Yom Kippur

We tested 34 years: sell at the close of the last trading day before Rosh Hashanah, buy back at the close of the first trading day after Yom Kippur — a window of about 5 trading days.

35%of years the index fell during the window (12 of 34)
+0.14%average change in the window (median +1.01%)
44%chance of a decline in any ordinary 5-day window (average +0.23%)

Bottom line: the holiday window was not weaker than an ordinary window of the same length — the saying doesn't hold up in the data, and on average those who sold for the holidays gained nothing. Over the past 25 years: a decline in 35% of years, an average change of +0.18% (vs. 44% and +0.20% in an ordinary window).

YearSellBuyIndex change
2026Sep 10, 2026Sep 22, 2026+1.26%
2025Sep 21, 2025Oct 5, 2025+7.89%
2024Oct 1, 2024Oct 13, 2024+0.61%
2023Sep 14, 2023Sep 26, 2023-0.22%
2022Sep 22, 2022Oct 6, 2022-3.34%
2021Sep 5, 2021Sep 19, 2021+1.53%
2020Sep 17, 2020Sep 29, 2020-1.83%
2019Sep 26, 2019Oct 10, 2019+0.17%
2018Sep 6, 2018Sep 20, 2018+2.34%
2017Sep 19, 2017Oct 1, 2017+0.41%
All 34 years
YearSellBuyIndex change
2016Sep 29, 2016Oct 13, 2016-1.60%
2015Sep 10, 2015Sep 24, 2015-4.46%
2014Sep 23, 2014Oct 5, 2014+0.84%
2013Sep 3, 2013Sep 15, 2013+2.78%
2012Sep 13, 2012Sep 27, 2012+4.24%
2011Sep 27, 2011Oct 9, 2011-3.28%
2010Sep 7, 2010Sep 19, 2010+1.51%
2009Sep 17, 2009Sep 29, 2009+4.18%
2008Sep 28, 2008Oct 12, 2008-14.96%
2007Sep 11, 2007Sep 23, 2007+4.58%
2006Sep 21, 2006Oct 3, 2006+2.19%
2005Oct 2, 2005Oct 16, 2005-1.64%
2004Sep 14, 2004Sep 26, 2004+0.24%
2003Sep 25, 2003Oct 7, 2003+1.19%
2002Sep 5, 2002Sep 17, 2002+2.15%
2001Sep 16, 2001Sep 30, 2001-2.03%
2000Sep 28, 2000Oct 10, 2000-7.92%
1999Sep 9, 1999Sep 21, 1999+3.77%
1998Sep 17, 1998Oct 1, 1998-6.06%
1997Sep 30, 1997Oct 12, 1997+3.07%
1996Sep 12, 1996Sep 24, 1996+4.06%
1995Sep 21, 1995Oct 5, 1995-2.85%
1994Sep 4, 1994Sep 18, 1994+4.01%
1993Sep 14, 1993Sep 27, 1993+2.10%

A negative change means selling for the holidays avoided a decline; a positive one means missing a gain. Excludes commissions, taxes and dividends.

Stock market seasonality by month

The index return in each calendar month — the S&P 500 since 1947 and the TA-125 since 1992. On average the S&P 500's best month is November (+1.62%) and its weakest is September (-0.62%). September: an average of -0.62%, positive in 44% of years — versus 60% for the average month. The current month is highlighted in the table.

MonthS&P 500 averageS&P % positiveS&P last 20 yearsTA-125 averageTA-125 % positive
January+1.01%61%+0.29%+0.63%56%
February-0.15%52%-0.09%+0.31%65%
March+1.08%65%+0.87%+0.12%56%
April+1.51%70%+2.29%+2.98%74%
May+0.46%61%+0.75%+1.12%62%
June+0.25%55%+0.10%-1.30%26%
July+1.30%60%+2.32%+1.73%68%
August+0.06%56%+0.27%-0.13%47%
September-0.62%44%-0.50%+0.58%65%
October+1.01%61%+0.99%+0.30%67%
November+1.62%68%+2.09%+2.35%76%
December+1.48%73%+0.59%+2.28%68%

A decades-long average hides a wide spread: the same month has seen years of +10% and years of −10%. Seasonality is background, not a signal.

What the S&P 500 did after our Fear & Greed Index

Today our index reads 25 — Fear. For every day since Oct 19, 2023 (761 trading days): which zone the index was in, and what the S&P 500 did over the following month and three months. For comparison, the average month over the whole period: +1.74%, positive 74% of the time.

ZoneDays1 month later% positive3 months later% positive
Extreme fear94+3.06%68%+9.28%87%
Fear146+0.82%66%+3.96%78%
Neutral172+1.65%76%+3.92%83%
Greed289+1.85%78%+4.69%92%
Extreme greed39+1.55%80%+5.40%87%

A short sample (a little over two years), and neighboring days overlap — these numbers describe what happened; they are not a forecast.

Market falling? When the market falls: how far the indices are from their highs, how long every past decline took to recover, and what happened next.